Research
10/01/2019
Audio ads
Parents
are carers and people which have a secure job.
Audio ads
Food bank ads
What
is the sound clip you are listening to?
A
kid singing about what he wants to eat. Than a woman at the end of the clip
talking about ending hunger for people.
Are
there different people speaking?
There are two people in the advert. One is the boy and one is an older
woman showing he support and how to support.
What
exactly are they talking about?
What they want to eat. The boy is repeating the words ‘I want to eat
eat eat apple and bananas.
Who
is talking, what is their tone of voice and what do they add to the information
given?
There
are two people talking. One woman and one little boy. The little boy looks like
he just got home and was hungry and what he wanted to eat was apple and
bananas.
Whereas
the woman was giving more information and selling the charity.
What
different types of audio clips (Sound effects, music etc) have been used and
how do you think they were obtained?
The
audio clips used are voice over and music.
In
which different locations and situations were the clips recorded?
When
the boy was walking home and then when he was looking for food.
What
do these different sounds add to the effect of the audio?
Who
do you think is the target audience?
What
do you think the audience may have learned from this?
That
food isn’t something which grows on trees and that it has no price as some
people in the world are starving and dying due to the lack of food.
Do
you think this will appeal to the target audience and why?
Yes
this will due to the fact of it being a 10/12 year old kid and parents which
have kids that old will be affected more by the advert.
The
sound clip I am listening to is about someone who had to use a food bank as his
dad left him when he was young. There is only one voice speaking throughout the
whole video clip. The young man gave a
story about how his father left him when he was 2 years old and told us about
his personal life. He was sleeping on the streets for 3-4 days and then someone
had told him about a food bank. The young man sounds like he is scared of
something. There is one constant noise going in the back. The target audience
is young teenagers and parents/careers. This will appeal to the target audience
as it shows a view point where many people have not seen or heard.
The
sound clip I’m listening to is about a food bank which gives food for 3 days to
a family. There is only one person’s voice in the whole of the video clip. They
are talking about how a food bank works and what they give to the people so
they are able to go to a food bank. The person talking has a smooth caring
voice which makes people want to listen to what is being said. The clips were
shot in different places somewhere shot inside a food bank some was shot inside
a meeting room. Adding different sounds to an audio can cause people not to pay
attention to the speech but pay attention to the noises behind the voice.
17/01/2019
Types and usage of sound
24/01/2019
App Review
17/01/2019
Types and usage of sound
A-v media
Dialogue – people talking to each other
Voice over (V.O) – the disembodied voice of someone. E.g
David atermbrough
Sound effects – noise made by other things eg bangs, door
creaking
Soundtrack – pre-recorded music which has already been
recorded -Scored soundtrack specifically written for the piece
Use of sound
Synchronous sound is sound which is synchronised with the
action on the screen.
Asynchronous sound is sound which is not synchronised to the
movie or video at all.
Diegetic – someone driving a car and a soundtrack is there
we don’t have to see the radio to see it as we can hear it
Non-diegetic – voice over is not being seen as its being
said over something else which is happening.
My analysis of a
food bank video
The start of the video has a little writing on it with a sad
and low volume sound track in the background. Than Richard himself talks about
his personal issues which caused him to go to a food bank. This is synchronous,
non-diegetic dialogue as while he was speaking we see shots of a park and a
pond. He has also shown where he is from on a map so people know where about he
is and what help he gets and from where. The video had a time-lapse of a road
maybe near his area of people walking and trucks driving past. Than the video
goes onto Richards face and he starts talking about his personal life and what
has put him onto this position. This is a use of synchronous diegetic dialogue.
This would cause people to think about what he’s been through and try not go
through it as well. There are many issues with this video as at the beginning
of the video while Richard is talking the video is showing a water pond. That
to me makes me feel like that has no reason to be there and it was a useless
shot. The video also uses different video graphic techniques such as video
shots from low to high and side to side. He has different video shots from high
shots to low shots to fact shots. They also use a high focus point when he is
talking to the camera and the background was blurred. This showed a high focus
shot into a certain area. They also used close up into his face. He also talks about his 10 year old daughter
which makes it more difficult for him. Richards’s story is a heart hitting
story which hits you in all ways as he even said at the end that he says that
he would have not been here in this world if it wasn’t for the food bank as it
saved his life. The beginning of this video was a non-diegetic video as it as
the beginning of the video he was speaking over different things which was
happening than when it came to his face he was speaking into the camera.
24/01/2019
App Review
The organisation for the first app was a foodbank had a
simple picture and background and simple text. They used simple colours like
green and white this may be cause of the brightness. They have 5 sub listings
on the app which show simple words which can direct you somewhere easily. Their
aim is to get help to help people in need. They even give a donation bar at the
bottom because if people don’t have any food to donate they can donate as a
little as a pound to help. They have a section saying about us which tells
people about what the foodbank is about and what they do. They update the
website every week so people who donate are informed on what they foodbank is
lacking in and what to donate if they have it. The target audience is people
which have family members and even people who are keen to help out society. The
content has a simple look to it as it gives everyone a clear view and
understanding of where things are.
My personal opinion of this app is that it is rubbish due to
the fact it has a plain view on it and doesn’t actually clearly show that a
swipe part is involved into the app. I would not recommend this app to anyone
as people would not like the look at won’t understand the app.
Stowmarket Foodbank - App name
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