Pre-Production

18/01/2019

Radio Advert Script – example

Client:

Title: Food Bank

Duration: 60 seconds

Timing	Music and SFX (sound effects)	Narration/Dialogue
0-5 seconds	Calm and soothing music will be played as I don’t want my video to look like it’s going to be emotional.	There will be no narration for the first 5 seconds as I don’t want a radio advert to go straight into some speech but want to create an atmosphere than start speaking about the food bank.
5 -20secs	There will be low music at the back going through the whole video. It will be a very faint volume level so people can hear the person’s speech.	This radio advert is about a food bank. Food banks are places which has food which is given to people which are in need for food due to family issues, personal issues, or lack of money. They are only allowed to have non-perishable items. This is because if they have frozen food of anything already they don’t know what is in them. Also due to the fact of canned food lasting longer.
20-40 secs	Same music going in the background	The people who use food banks need it. People think they don’t need it but they actually do. They are suffering with family members not being able to eat. Some people who use food banks have little children which are suffering as well. Parents have to starve to feed their children. So let’s help them. Let’s all become a big group and help food banks and the people who are suffering.
40-55 secs	Same music going through the background	Find your nearest food bank. Donate anything you can it will help someone that is in need and make them smile and feel loved. Show how much you care and how loving you are. Let’s all help people suffering and put this to an end. Search Find your local food bank Trusselltrust on google to find your closest food bank.
55-60	Music which will give a little smile rather than show emotion

Target Audience

Describe who you imagine your target audience to be. Age?

I imagine my target audience to be at the age of 16-28. This is because of people at the age of 16 start thinking about the future and informing them about how people in the UK are suffering to get food and that they shouldn’t take things for granted.

Aim

What do you want them to do?

I want them to be informed about how helpful it would be to just save food which they make as people which need food are unable to get food. Even to go donate food to a local food bank maybe once a month would help so much.

Ideas

Explain three different approaches and pick the best for your script

One emotional showcase of speech.

Two would be a more descriptive but calm voice.

Three would be a deeper voice with emotion.

Equipment which will be needed

Microphone - only if the sound isn’t able to be heard

Recorder – to be used in the middle of the room so both people voices can be heard.

SD card - which will put the audio into it straight away and then transferred to the computer.

Card reader - will be needed as the SD card can’t go straight into the computer.

Sound Booth – has to be booked out from media office by TJ, most likely will be booked next week Wednesday.

07/02/2018
Practice with code